06 Mar Pocari Sweat Lose to Live Day 2018
Pocari Sweat launching new packaging with “Koy Ratchawin” as its presenter, promoting health concern among Thais, with activities to organize throughout the year
Mr.Takayuki Kushida, Managing Director of Otsuka Nutraceutical (Thailand) Co., Ltd., Pocari Sweat distributor, stated that, in 2018, the company aimed to better its brand awareness to make the brand more widely known among Thai consumers while promoting their health concern through the use of online and offline marketing strategies as well as various marketing activities to reach the target consumers more effectively.
The company has repackaged Pocari Sweat, using a bottle with an added sense of modernity and practicality, making it convenient for its consumers to drink and to bring along. The Wave pattern unique to Pocari Sweat and the redesigned packaging bottle that proves more durable make Pocari Sweat even more outstandingly appealing. Thailand is the first country to launch this new packaging, and the new packaging is planned to be used in other countries in the near future.